The WKD Blue Bus

WKD has launched its first on-trade focused campaign in collaboration with Stonegate, marking a bold step in the brand’s approach to student engagement. Since the summer, the WKD bus has been touring Manchester, Birmingham, and Liverpool, supporting 12 Stonegate venues with high-energy student activations. The campaign is designed to drive footfall, increase brand visibility, and deliver memorable experiences directly to WKD’s core audience. 

This activation marks a strategic shift in WKD’s approach to student engagement, combining experiential marketing with targeted sampling to build brand affinity.