Brand Facts

WKD believes in bringing friends together, to celebrate the best of times.

No1 RTD

AC Nielsen and CGA ranked WKD as the UK’s number 1 ready to drink brand with 47% share of traditional RTDs.

Marketing

WKD ‘For the now’ campaign is about creating, capturing and sharing now moments with our audience, across events, social, digital, outdoor media and new generation publishers.

Flagship Brand of the RTD Category

WKD is the brand leader of the RTD category, consisting of 7 great flavours, the original WKD Blue and Iron Brew, WKD Berry, Passion Fruit and new Mango Crush plus 95cals NKD. Available in a range of packs there is something for everyone.

WKD Mixed Cocktail Cans

Zero effort, maximum style. WKD Mixed is a range of fruity, great tasting, perfect every time cocktails from the UKs No.1 RTD brand. With 6% alcohol WKD Mixed is available in three pre-mixed flavours: Oh Schnapp (peach Schnapps, berry & orange), Cheeky V and Passionista (Rum, passion fruit and lemonade).

Explore the range

WKD offers a range of sparkling (4% ABV Alcohol) fruit flavours. WKD Blue, Iron Brew, Berry, Passionfruit and Mango Crush offer a great tasting, refreshing fruity drink.

WKD Blue

Sparkling fortified alcoholic premix blending mixed fruit flavours. Gluten Free. Best served chilled.

WKD Iron Brew

Sparkling fortified alcoholic premix blending mixed fruit flavours. Gluten Free. Best served chilled.

WKD Berry

Sparkling fortified alcoholic premix blending berry and other delicious flavours. Gluten Free. Best served chilled.

WKD Mango Crush

Sparkling fortified alcoholic premix blending refreshing Mango flavours. Gluten Free. Best serve chilled.

WKD Pink Gin

Sparkling fortified alcoholic premix blending raspberry, strawberry and other fruit flavours. Gluten Free. Best served chilled.

WKD Orange & Passionfruit

Sparkling fortified alcoholic premix blending Orange and Passionfruit flavours. Gluten Free. Best served chilled.

Our deliciously, refreshing cocktail pitchers are made for sharing

Cheeky V

2 x 275ml bottles WKD Blue & 50ml port topped with lemonade & ice

Balls of Steel

2 x275ml bottles WKD Iron Brew bottles, 50ml herbal liqueur, eight squeezes of fresh lime & ice

The Passionista

2 x 275ml bottles WKD Passion Fruit, 50ml melon liqueur topped with lemonade & ice

Tropiberry

2 x 275ml bottles WKD Berry, 50ml peach schnapps, topped with orange juice & ice

Mango Fandango

2 x 275ml Mango Crush, 25ml Passoa, 25ml vanilla vodka, topped with orange juice and ice

WKD is the original and No1 ready to drink brand

Started in 1996, it rose to fame with its much celebrated ‘Have you got a WKD side’ campaign and has continued to produce refreshing fruity alcoholic flavours. In 2016 WKD underwent a major reinvention, responding to changes in the audience’s culture.

Visit our website

We value your privacy

Accessing our website tells us you are happy to receive all our cookies. However you can change your cookie settings at any time.
Find out more.

Accept & Close