WKD believes in bringing friends together, to celebrate the best of times.
WKD is number one in the RTD category, with 56% market share - twice the brand size vs. nearest competitor* (*NielsenIQ Total Take Home £ Value MAT to, 02.23.23)
Reaching millions of 18–30-year-old consumers through partnering with the UK’s most talked about show, plus huge influencer, social media and TV campaigns.
WKD is the brand leader of the RTD category, consisting of five great core flavours. Available in a range of packs, there is something for everyone.
The newest addition: WKD Vibe. A vibe on its own or even greater when layered, with six flavours available (15% ABV).
Sparkling fortified alcoholic premix blending mixed fruit flavours. Best served chilled.
Sparkling fortified alcoholic premix blending mixed fruit flavours. Best served chilled.
Sparkling fortified alcoholic premix blending berry and other delicious flavours. Best served chilled.
Sparkling fortified alcoholic premix blending mixed fruit flavours. Best served chilled.
Sparkling fortified alcoholic premix blending Orange and Passionfruit flavours. Best served chilled.
Sparkling fortified alcoholic premix, blending lemon fruit flavours. Best served chilled.
Available in Blue Raspberry, Dark Berry and Mango Passion (7% ABV), WKD X offers a great taste with something X-tra!
WKD Cocktails (5.5% ABV) allow us to bring the bar to you, with three refreshing flavours, Blue Lagoon, Berry Daiquiri and Tropical Sunrise.
A vibe on its own or even greater when layered, WKD Vibe is available in six flavours in Blue Raspberry Liqueur, Tropical Liqueur, Blue Raspberry Creamy Liqueur, Piña Colada Creamy Liqueur, Strawberry Creamy Liqueur and Baby G Creamy Coffee Liqueur (15% ABV). Gluten-free and suitable for vegans.
2 x 275ml bottles WKD Blue, 50ml port, topped with lemonade and ice.
2 x 275ml bottles WKD Orange & Passion Fruit, 50ml vanilla vodka, 50ml prosecco, topped with lemonade and ice.
Pour WKD Vibe Tropical Liqueur to halfway in a shot glass, then pour to the top with WKD Vibe Piña Colada Creamy Liqueur over the back of a spoon and watch the layers separate!
Pour WKD Vibe Blue Raspberry Liqueur to halfway in a shot glass, then pour to the top with WKD Vibe Blue Raspberry Creamy Liqueur over the back of a spoon.
Started in 1996, WKD rose to fame with its much celebrated ‘Have you got a WKD side’ campaign and has continued to produce refreshing fruity alcoholic flavours. In 2016 WKD underwent a major reinvention, responding to changes in the audience’s culture. Going from strength to strength in 2022 following huge media campaigns and exciting new product launches.
