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SHS Drinks is broadening its heritage cider offering this summer with the reintroduction of Merrydown Dry. With glass-bottled apple ciders currently growing at an extremely robust +14.5% in the impulse channel, the Company believes that it’s the perfect time to launch a new product and grow the Merrydown range to a total of three complementary variants.
This spring sees the continuation of the #1 Ready to Drink stalwart WKD’s development of its vibrant and exciting flavour range with the launch of the new delicious WKD Mango Crush.
The SHS Group have acquired a majority shareholding in the 3v Group, owners of the Meridian and Rocks brands. Meridian is the leading brand of nut butter across the UK & Ireland, while Rocks is the leading brand of Organic Squashes in the UK.
The SHS Group recently announced the acquisition of international ignition supplier Standard Brands (UK) Ltd, adding the Zip and Sunny Jim brands to a portfolio of owned brands and distribution agreements in the Household category.