Shloer Re-imagined

With alcohol-free alternatives becoming mainstream and with events such as Sober October and Dry January becoming increasingly popular, the world of non-alcoholic drinks has shown itself to be dynamic and exciting.

Shloer strengthens its position as an adult soft drink with the launch of two innovative ranges, Spritzed and Pressed. In a ground-breaking move, the new sparkling drinks do not have grape juice as a base and have been introduced to meet growing demand for more soft drink choices to consume in place of alcohol.

Spritzed is a selection of ‘light, dry, aperitif alternatives’ in Bitter Orange, Grapefruit & Mint and Bitter Lemon & Lime.

Packed in a glass bottle, the Spritzed trio will be joined on shelf by the new Pressed line-up in a can, available in Strawberry & Lime, Rhubarb & Apple and Mixed Berries. The flavours are inspired by top performing fruit flavoured ciders.

The launch of Pressed and Spritzed presents the all-important choice and variety that consumers want from Shloer - Ireland’s favourite non-alcoholic brand. To capitalise on this opportunity and to provide the breadth of choice that shoppers want across many different occasions.

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